Assignment 30

FINAL REFLECTION

The experiences this semester have been very different than my past experiences. This class has definitely taken me out of my comfort zone by means I never would have ventured if not asked to.
The interviews have been an exciting thing to do this semester, hyping up my hypothetical startup really gave me great insight if I ever wanted to start something similar in the future.

The most formative experience had to be the interviews and the book reports. I really learned a lot from them. The worst had to be the tedious and redundant tasks asked. These usually consisted of assignments that had more than one part.

Now nearing the end of the semester, though I don't see myself as a full-on entrepreneur, I do believe I have acquired the mindset for it.

My number one recommendation if they were to take this course is to keep moving forward. As long as you know to learn from mistakes, you can be a successful entrepreneur in the long run. Time management is key, as well as consistency and the quality of your work.

Assignment 29

Opportunity:



The opportunity for a rental biking service arises when an influx of college students come into a small transient town like Gainesville, Florida with no means of personal transport. This also applies to seasoned citizens of the city who either have no personal transport or would like to go to their desired destinations via the scenic route.

Every semester, more and more people (mostly students) move into the city. The number of people living in Gainsville increase by the numbers, especially when more people are staying for work or delayed semesters. This means the traffic during some times of the day is as bad as South Florida. Taking the RTS bus system is getting more and riskier depending on when you decide to mount the bus. The time you are trying to get to an individuals class or career is developing strenuous notoriety that can be best described as a gamble.

This market is restricted to these services if they do not have their own personal commuting vehicle. This market for rental service bikes serves exceptional for Gainesville's geographic location.  The safe terrain makes it very feasible for an advanced bicycle to traverse through its terrain. People should not have to resort to the RTS system, the expensive Uber and Lyft, or the imprudence of asking for a ride to get to their wanted destination. They should have the option of a cost-effective independent and timely option on their table.



Innovation

The Gator Riderz service would be open to practically anyone in Gainsville. There would be enhanced features that a member may utilize if they use a smartphone, however, people without smartphones may still use our services.


Gator Riderz bicycles will be located practically in every 3.5-mile radius in the city, close to the cities hotspots. This means it will be in the proximities of Midtown, Downtown, Butler Plaza, relevant bus stations, Newberry, and most importantly on campus.


The bike itself comes in three gears and tough but smooth tires to make it the most comfortable ride possible. Baskets are mounted in front of the bike, and memory foam cushion setting is attached to every bike. All bikes are water and rust proof.


They will be built with a geo chip so you can track where you left your own bike if you happen to misplace it. This would be a smartphone feature. Additional smartphone features include locations of nearby Gator Riderz stations, the balance of Gator Riderz virtual wallet, real-time notifications of when your ride is due to return to a station. You can also reserve bike spots for a certain allotted time to help avoid late fees. The smartphone also serves as a virtual access card for our customers that take advantage of our free membership program.


For customers without access to a smartphone, they will still be eligible to use our services via our membership cards that can be purchased at the nearest convenience store. You may load the card upon purchase or anytime.

The price for the service ranges from $10 dollars for 3 hours, $20 for 7 hours, and $30 for 12 hours. The time stops every time you mount the bike in one of our certified stations, so no time or money would be wasted. There is a 10 percent discount for all students and 11 percent discount for veterans. There are also weekly deals that are only eligible for members with access to a smartphone.

Venture Concept

This service will greatly reduce the traffic within the great city of Gainesville. People would switch to my product because this would be the first affordable and independently efficient commuting service in Gainesville. There would be no competitors for, as stated, this would be the first company offering this kind of service. The only relevant competitors would be Uber and Lyft, both expensive alternatives.

The role for the "distribution" of my service is dependent on either the physical access card each customer must purchase or the free virtual card smartphone users are entitled to. The bikes would already be mounted, ready to go, and a monthly maintenance representative would check on all bikes once a month.

The service would be led by the virtual customer service team. You may video call them via app, text, or call them with any issues. The product instructions are on every station and pretty self-explanatory.



Three Minor Elements 

I believe the most important venture for this product would be the communal feeling this product will bring. It will bring people all over Gainesville together, acknowledging each other as equal members of the community. Not only this, but people who choose our services will benefit from healthier lifestyles that Gator Riderz advocates.

The next venture I would like to tackle would be having a whole Gator Riderz community. Different companies all flowing cohesively through the Gator Riderz systems. This will come by means of integrating the service with the schools' main transportation systems. With the message of community, we can initiate non-profits that would allow people to volunteer in daycares, and service events advocating public safety.

Lastly, I honestly do not know where my next entrepreneurial venture will take me. I feel like it would be something that would benefit the community, like my previous service. This first venture achieves my vision as a community activist. I want to start similar companies with the same vision: Carrying the stress of today so the customers can be successful tomorrow.

Feedback

According to the feedback I received from my peers were mainly complaints of the length.  I told them about the word count, however, they felt it be more of a sales pitch rather than an explanation of the service. For this, I abridged the original version and took out the qualities they were talking about. 

Assignment 28

If the business is a success I plan on being the full-on coordinator for the first 6 years. Afterward, I will hire someone to take over the business, and if he/she runs it well enough, I will sell them the business with attached charities so I can continue to gain profits.

I have selected this particular exit strategy because I do not feel the need to work forever. I would like to enjoy my profits and start new businesses that would be beneficial to the community, continuing the trend I initiated with the first company.

I believe my exit strategy has no effect on the business because it would be after the fact. However, it would affect my investments in my future businesses. In the end, I will be a lot wiser when it comes to allocating my resources.

Assignment 27

The book I chose is: "The Art of Social Media"

The general theme of the book is how to use social media to your advantage 

The book enhanced my learning in ENT for its progressive and relevant information on how to "run a business" on different platforms. 

The assignment I would make students do would be to sketch out an action plan for weekly content on any platform they would like. This would get the gears rolling and spark creativity.  

The biggest surprise of reading this book is how simple it was. Literally a 60 year with the simple understanding of social media could benefit from the tips this book gives 10/10

Assignment 26

This semester, I failed as a student. I underestimated one of my classes (as I always do), and relied on my ability to come up from almost any situation for my success of this semester. This was the semester I realized my luck ran out.

Failure isn't a hard thing to grasp. Accepting your failure is not a hard thing to do either. What is truly hard is finding your own will power to get back up after your lowest. I am not saying this is my lowest, but for some, it could be. Failure has always taught me to keep a positive mindset, because what is the point of complaining? To be real, and I believe many can agree with this, no one cares about your own success but you. If you yourself do not care either, then you never learned how to fail. Failure is what shapes us to be a better person not just for yourself but to those around you. It's also what makes us human.

Get back up because no one else is going to do it for you. That is how I deal with failure. Don't let your past mistakes stunt your happiness for tomorrow. Don't be afraid to fail again, because at the end of the day you're just preventing your own success.

assignment 25

Existing Market

What I think is next for our business venture could possibly be Visa preloadable cards. People would have access to the funds they load on their member card and use it however they want to.

The following have already been informed of the business I am in. I asked the appropriate question asking their opinion of what we should be doing after.

Jade: "Maybe have the same system with cars?"

Mike: "Next do scooters with a premium price."

Tony "Sell relevant merchandise. That almost always goes well with the right brand"

The existing market customers were very straight forward with their opinions on where the company should grow. I believe the most plausible idea would be the merchandise. However, the scooters sound like a better idea. Cars, on the other hand, seems too excessive at the moment. 

New Market

Again, I told these two people about my idea. They are retired people living on the other side of town.

Jake: The idea sounds phenomenal. We wouldn't directly benefit, however, better traffic would be nice. Scooters for the elderly would be something I am willing to invest in.

Jessica: Perfect idea. I would ask the city mayor to see if you can license some roads in Gainesville for promotion. Your idea is great, I don't have anything to contribute.

This new market was surprisingly helpful. What surprised me the most was the level of interest and genuine feedback I received from such an elderly demographic. My assumptions of an uninformed group of citizens were completely tossed out the window. The ideas they gave and advice and support were amazing.

Saying this, however, this new market was more supportive, but not really feasible. From what I mean from this is that even though they approve of the service, I do not see them actively using it. It is definitely not for them. The reason is that they are affluent elderly that don't need an affordable means of commute, especially when they are not in the best shape to conduct in such strenuous physical activity.

Assignment 24

Opportunity:



The opportunity for a rental biking service arises when an influx of college students come into a small transient town like Gainesville, Florida with no means of personal transport. This also applies to seasoned citizens of the city who either have no personal transport or would like to go to their desired destinations via the scenic route.



Every semester, more and more people (mostly students) move into the city. The number of people living in Gainsville increase by the numbers, especially when more people are staying for work or delayed semesters. This means the traffic during some times of the day is as bad as South Florida. Taking the RTS bus system is getting more and riskier depending on when you decide to mount the bus. The time you are trying to get to an individuals class or career is developing strenuous notoriety that can be best described as a gamble.



This market is restricted to these services if they do not have their own personal commuting vehicle. This market for rental service bikes serves exceptional for Gainesville's geographic location.  The safe terrain makes it very feasible for an advanced bicycle to traverse through its terrain. People should not have to resort to the RTS system, the expensive Uber and Lyft, or the imprudence of asking for a ride to get to their wanted destination. They should have the option of a cost-effective independent and timely option on their table.



This opportunity is huge because such a service does not exist in the city. The city is expanding by the day, and implementing a service such as Gator Riderz would be easier done now then later. The window of opportunity is relatively open, however, the longer the wait the harder it will be to take advantage of the current resources and manageable circumstances.



Innovation



The Gator Riderz service would be open to practically anyone in Gainsville. There would be enhanced features that a member may utilize if they use a smartphone, however, people without smartphones may still use our services.



Gator Riderz bicycles will be located practically in every 3.5-mile radius in the city, close to the cities hotspots. This means it will be in the proximities of Midtown, Downtown, Butler Plaza, relevant bus stations, Newberry, and most importantly on campus.



The bike itself comes in three gears and tough but smooth tires to make it the most comfortable ride possible. Baskets are mounted in front of the bike, and memory foam cushion setting is attached to every bike. All bikes are water and rust proof.



They will be built with a geo chip so you can track where you left your own bike if you happen to misplace it. This would be a smartphone feature. Additional smartphone features include locations of nearby Gator Riderz stations, the balance of Gator Riderz virtual wallet, real-time notifications of when your ride is due to return to a station. You can also reserve bike spots for a certain allotted time to help avoid late fees. The smartphone also serves as a virtual access card for our customers that take advantage of our free membership program.



For customers without access to a smartphone, they will still be eligible to use our services via our membership cards that can be purchased at the nearest convenience store. You may load the card upon purchase or anytime.



The price for the service ranges from $10 dollars for 3 hours, $20 for 7 hours, and $30 for 12 hours. The time stops every time you mount the bike in one of our certified stations, so no time or money would be wasted. There is a 10 percent discount for all students and 11 percent discount for veterans. There are also weekly deals that are only eligible for members with access to a smartphone.



Venture Concept



This service will greatly reduce the traffic within the great city of Gainesville. People would switch to my product because this would be the first affordable and independently efficient commuting service in Gainesville. There would be no competitors for, as stated, this would be the first company offering this kind of service. The only relevant competitors would be Uber and Lyft, both expensive alternatives.



Weaknesses may include people that find the product unnecessary due to their strict routine.

Other factors may include potential customers that do not know how to ride a bike.



The role for the "distribution" of my service is dependent on either the physical access card each customer must purchase or the free virtual card smartphone users are entitled to. The bikes would already be mounted, ready to go, and a monthly maintenance representative would check on all bikes once a month.



The service would be led by the virtual customer service team. You may video call them via app, text, or call them with any issues. The product instructions are on every station and pretty self-explanatory.



Three Minor Elements 

I believe the most important venture for this product would be the communal feeling this product will bring. It will bring people all over Gainesville together, acknowledging each other as equal members of the community. Not only this, but people who choose our services will benefit from healthier lifestyles that Gator Riderz advocates.



The next venture I would like to tackle would be having a whole Gator Riderz community. Different companies all flowing cohesively through the Gator Riderz systems. This will come by means of integrating the service with the schools' main transportation systems. With the message of community, we can initiate non-profits that would allow people to volunteer in daycares, and service events advocating public safety.



Lastly, I honestly do not know where my next entrepreneurial venture will take me. I feel like it would be something that would benefit the community, like my previous service. This first venture achieves my vision as a community activist. I want to start similar companies with the same vision: Carrying the stress of today so the customers can be successful tomorrow.

Assignment 23

List of resources I already possess:

- Social Capital
Value- Will facilitate my endeavors to be an overall efficient company
Rare - The connections I have made I feel confident no one can reciprocate
Inimitable- It is a distinct social capital that not only are assets separately but work cohesively with each other

- Human Capital
Value- I know how to work with a multitude of diverse people, regardless of the position they are in
Rare- It is rare for it will not only help my company grow but will make the benefactors grow from each other.
Inimitable- I am very selective when it comes to developing my human capital. I look for people who want to succeed.

- Efficient and willing team
Value- Know how to work together
Rare- Dynamics contribute to the best ideas
Inimitable- Not a lot of companies are big on diversity

- Organizational Culture Intent
Value- To give back to the community
Rare- Not many companies strive to invest in the community they have their established business in.
Inimitable- Quality over numbers

- The Targeted demographic
Value-  Value in all clientele
Rare-  Anyone can benefit from the company
Inimitable- There aren't necessary restrictions to who can benefit from this product. There will be ideally services for anyone to benefit, potentially handicapped as well.

- Business Plan
Value- The plan consists of a profitable business model, enough to contribute back to the city
Rare- Will expand as much as it can in order to reach everyone, rather than the person reaching the product
Inimitable-  The business plan unique for its drive to satisfy all customer types

- Technology
Value - Integrated with the most accessible tech
Rare - Not many are easily accessible with every piece of tech
Inimitable- Accessible to all devices, unlike many companies

- Product Distributor
Value- Knows where to get the product
Rare - Trusted distributor of the best materials on the market
Inimitable- I have human capital with the distributor

-Attention-grabbing logo and message
Value- Anyone may resonate with the message
Rare - Rare to find a profitable product that cares for the community
Inimitable- We are in the business of making an easier lifestyle

- Capabilities
Value- As a company, we are capable to potentially impact the community with more than just commuting needs
Rare - All around company, not just focusing on one thing
Inimitable- Intertwining all potential companies into one system for the betterment of the community

My human capital has to be the most important aspect of the ones listed above. As you can see, my human capital is the base of all the other qualities I presented.

assignment 22

https://youtu.be/3daG6pFHY1I

The feedback I received was mostly positive in regards to the editing I did and sound selection. I went ahead and kept these same elemental aspects since I received good reviews for those reasons. It was important to stay consistent with the source material and what surprised me the most was the acceptance of the background audio. For this one, I added more effects. I can definitely do this if I really have to for a position or a product I needed to sell. For the product itself, it needs more planning. 

Assignment 21

The book I read was "How to Fail at Everything and Still Win". 

- The general theme or argument of the book was essentially how to become a better version of yourself. It did not really focus on external factors in your life but rather building a more efficient and proficient model citizen. 

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

This book connected with the class for a multitude of reasons. The main one, however, was for the reasons of shaping yourself so you can be most efficient with your everyday lifestyle, ie, one's an entrepreneurial venture. 

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

- If I had to design an exercise relating to this book, I would assign my students with a chapter and make them do a powerpoint presentation on the importance of each chapter (or tip). 

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

- What surprised me the most about the book was that it actually taught me many lessons I thought I already knew. It brought out a whole new perspective on the ideas I already had familiarization with. 

Assignment 20

Brad is the owner of a rental biking system in Orlando. He is the owner of multiple companies that serve similar purposes.
- He serves as the domain expert in the industry
- I found him online and been emailing each other ever since
- He did me the favor of sharing his basic model plan for the company. His return is to hopefully help him expand his own product
- He is already established in the market. He will be a great asset.

Jake is an advertising student here at UF. He is a Junior.
- He serves as an expert on my market in regards to customer research. 
- I found this person in the library and we exchanged phone numbers.
- He will help me with customer research in exchange for a role in the future company.
- His research skills warrant recognition and can be a great role in attaining customers and future employees for the company.

Tatiana has worked both in retail and has adapted social skills like no one I have ever seen.
- She will be an important supplier to the industry, due to her experience as a saleswoman.
- I found her in the library as well, however, we have known each other for a while now.
- She will help me push my product because of our prior friendship, and in exchange, she wants a piece of the company
- Her work on campus, in her job, and outside campus will deem to be very beneficial for the success of this company.

Final Reflection:
This experience has shaped my understanding of networking in a positive way. Not only did I get out of my comfort zone, but also reestablished friendships in order to reach a greater goal. This experience differed for here I had a specific goal in mind, whereas before I did not.

Assignment 19

1) I am an ambitious individual currently attending the University of Florida. My talents include being a great help to those who need, especially those close to me. My aspirations to use my talents in order to help others. This is why my business idea would fit into my goal, it would help a lot of people with their small commuting needs.

2) I am offering people to be part of an eco-friendly community to not only benefit the environment but also help them with their commuting needs.

3) Anyone can join the Gator RIderz pact. It's the club with no restrictions.

4) They care because it will not only help in the environments longevity but will also facilitate in monthly commuting expenses. Instead of 50 dollars to fill up a gas tank, it would reduce to possibly 80 percent.

5) What sets me apart is that I truly care for all customers. It won't matter what kind of membership they would be in, all customers matter.

I do believe all these elements fit well together. All these elements make up a positive person that not only wants to succeed, but it concerned about everyone else's success. There is always room for improvement for the business and myself are not perfect, however, positive reinforcement is always welcomed.

Feedback Memo- for the people I showed from the original napkin assignment, the two core takeaways were:
- Keep it more concise
- Talk about who you want to help more
I incorporated these aspects into a cohesive abridged blog post as you can see above.

Assignment 17

https://youtu.be/KfluP16bG5o

I think I improved tremendously from the first elevator pitch I had to do. From the clearness and articulation, overall it was better.

What I stood out as important was the delivery of the message. I did not think any feedback was wrong, I was able to adjust my pitch into something better.

I changed the whole approach of the pitch for the better.

Assignment 18

My prototypical customer for Gator Riderz would be any aged working class adult that lives in close proximity of their profession and doesn't feel the need to use their car all the time. An example for Gainesville would be someone who may work in the courthouse and lives in the downtown area. Accessibility to the bike would be easy, and that way they can save on their gas budget. He is a 21-year-old and is just starting in the workforce. He loves intricate TV shows and to go out with friends. He is a starting entrepreneur trying to get involved in plausible freelance work he can find on the side. He uses the extra money to travel.

My avatar and I share the same passion for travel and living and proficiently efficient lifestyle. I don't think it is a coincidence for the similarities because ideally, everyone's avatar may be a reflection of themselves to a certain degree. The two pictures are models for my avatar.

Assignment 16

The ways my human capital makes me unique is really dependent on the task or situation I am placed in.

- For starters, I enjoy bringing about positivity to the people I come in contact with. Even if we do not have an established relationship, I like to give out guidance and thoughts from my own experiences in order to help out the person I am addressing (when they ask for it of course). 

-My goal-oriented mindset puts me in front of any competitor I want to compete with. I want to be the best I could be in order to benefit those around. This includes my family, friends, and any customers I have the opportunity to interact with. 

- My care for the communities and personal aesthetics has given me a confident personality. My philosophy is that if you look good, you feel good in which it will equate to being content with yourself. Self-confidence is key for a successful business and sharing that type of energy with others makes me a very personable individual to be around.

- My experience with dealing with multiple, diverse people has bestowed me with a better appreciation and respect to anyone with differing backgrounds. You can never attain too much knowledge.

- My knowledge and awareness of the world around me. Since I am also part of the community I am trying to sell to, I know through the first-hand experience what my community lacks, and what type of service or product it needs in order function more efficiently. "I am a man of the people, not above but equal" - Jermaine Cole.

https://soundcloud.com/marco-perez-691517911/sets/assignment-16/s-5d4Xk

The link above is the link to all my interviews 1-5

1) My oldest friend. He describes my loyalty to the investments of friendships and projects I place myself in.

2) Longtime friend. He describes how dependable I am.

3) In this interview, he describes how much of a mentor I am to him and those around. We have both helped each other grow.

4) The following interview is from my roommate that has gotten to know me well. He describes my determination for success.

5) My friend here in Gainesville. We have gotten to know each other pretty well and describes my honesty as his main observation.

Summary

All my interviewees see me in a similar fashion. Coincidentally, they described me similar to my own list I bestowed myself as well. A similar characteristic everyone said about me is my overall positivity and adaptability. If I had the option to change my list, I do not think I have to because I do not deem it necessary.

Assignment 15

I interviewed 3 people, Rick, Walter, and Tracy. I explained m product of rental bikes around campus in order for them to clearly understand what was asked of them. The following are their thoughts, not by verbatim.

Alternative Evaluation
I asked the three people their alternative solutions they would most likely lean towards if forced to make a decision.

Rick explained chose his solution depending on how far he is from his destination and his familiarity with the area. Uber or Lyft are his go to's (depending on which is cheaper), and in regards to the quality, he's never had an issue. His main concern is convenience and price.

Walter has a personal vehicle, however, he catches the bus mainly when its close by. It is a free service to him since he is a UF student, however, he as well uses Uber or Lyft when needs to get somewhere and doesn't want to worry about parking. Time is his main concern when it comes down to it for him.

Stacey drives everywhere. She lives near campus and personally doesn't like the bus, so she pays for parking and drives to school and works every day. When she's not the one driving, she and her friends usually split an Uber or walk. You won't catch her on the bus, ever, according to her. Comfort is her main concern when it comes to travel around the city.

How/where do they buy
Since coincidentally all three of my interviewees rely on Uber or Lyft when it comes to last-minute decisions, they purchase their "service" online via their phones. Their purchase satisfaction depends on the extremity of the need for the purchase.

Summary
Rick, Walter, and Stacey share similar needs and a common go-to solution. This is mainly influenced by their distinct personalities, however, the same conclusion nonetheless.

Drawing Conclusions
Rick could definitely use my rental bike product whenever he needs to get somewhere fast and is familiar with the area. This would save him money and time depending on where he is. Walter can avoid the bus altogether if he were to use my product and invest those savings into his lunch later on. Stacey is all about comfort for she doesn't enjoy being close to all those people. My product would serve as a simple and effective solution. Their alternatives are in simple terms "basic" because its the most known and reliable one in this generation. I believe just the mere option if presented can truly impact the approach of their travel methods and needs.

Assignment 14

Consistency is key. The behaviors that helped me to stay on track for the success of this course was to know what I needed to do for the week and set aside a day to do them. They can become excruciating tedious and annoying due to differing schedule per week, but I promise you it is manageable. There's always going to be a slight free time where you can get those assignments in.

I wanted to give up so many times, however, I literally need this class in order to stay on track for my Innovation Minor, and a class as easy as this one will not stand in the way between that. This class has improved my time management substantially.

Three tips I can offer would be:

Set your schedule with all your due dates
Do the assignments fast and early in order to not conflict with other assignments later in the week
Don't stress out the assignments too much. Each task is very simple and following the structure will get you where you need to be in no time.

Assignment 13

What surprised me the most about Ray Kroc and his story about how he successfully acquired the company McDonald's was his determination and ruthless ambition to make the franchise what it is today. Sadly, he was a very narcissistic and manipulative individual, and that is what made him a great entrepreneur. His success came from him manipulating the original McDonald brothers and turning their idea into his own concept. That is the part I found least attracting, however, from a utilitarian position, his method brought about the most overall "wellbeing". He encountered many adversity and failure due to his limitations with his original contract, however, he teamed up with the best people for the situation at hand in order to get out of the unfortunate position. The most respectable thing I would have to say about Ray Kroc was that he wasn't too narcissistic to understand and accept help when he knew he needed it.

The main competencies Ray Kroc demonstrated was persistence and determination

The part of the reading that was most confusing to me was the fact that he actually left his long term wife after she was so supportive of him through all the trials and tribulations he had to go through.

"The way that you did Dick and Mac, it was selfish and abusive in the end. If you could have done any differently, would you have and why?" I think this question is interesting because its directly addressing his character and how he felt in the end. Also, was there anything you would've said differently to your ex-wife through the divorce?

His opinion of hard work, I believe, was persistence and determination.

Assignment 12

I spent the majority of half the day to find people that would benefit most from the hypothetical service I have to offer. The three people I interviewed consist of two students and an adult neighbor that works full time in a store nearby. The first person I interviewed lives on campus and told me the time she had to go to Infinity Hall for a meeting once. She could have taken the bus, but she believed it was not going to get her in the room on time. She resulted in taking an Uber because she felt the importance of the meeting was worth the price of the overpriced Uber. The other student I interviewed had to do some grocery shopping and had to walk all the way to Publix and carry the bags to his dorm room. He found no solution for the bus route would not have been efficient for him. My neighbor lives near his job. He lives very close and sometimes wishes to not have to take his car every time he needs to go to work. He isn't very affluent, so he sometimes walks to work if he finds the time.

From these three situations I was enlightened with, via the interviews, I found that the secondary option these people became dependent on were not very practical alternatives, even though they got the job done. Based on what I know about this segment, I can tell that the alternatives these people came up with were either hurting their bank account or their level of comfort.

Assignment 11

Who I am:

I am a sophomore at the University of Florida, no different than my classmates. I am currently employed at a financial center here in Gainesville, Fl. With this job, I have attained the proper skills of persuasion and it has made me an approachable person for people to come to me for advice and guidance for their financial decisions. This has given me a sense of general purpose for what I want to do with my life. An ideal endgame would be to make a product or offer a solution that would help those in my community, whatever the service or product may be.

What I am offering

Some students in Gainesville lack proper transportation, and I want to do my best to help facilitate that need. With a biking rental system in Gainesville, this need will be met to those people that find the service suitable in their lifestyle.

Who I am offering it to:

I am offering this service to anybody that needs or finds the service most convenient.

Why do they care?

Most people do not need this service for they have transportation of their own. However, what our local business is trying to do is to let the community know that whatever hardships they may be going through, whatever struggles that are clinging on their lives that our company is trying to put back faith in this community.

Core Competencies:

If our service deems successful, hopefully, we can start on our other products that can make living in Gainesville easier, and therefore more comfortable. The investment from our service will be put back into the community in a new innovative way.

Summary:
I believe these elements of my perspective and my goals outside the company have an intertwining relationship. I believe this makes the product stronger rather than weaker. Most companies plan to use the revenue from customers to make more of the same service they make without finding new solutions for a positive change. Our company wants to break that trend.

assignment 10

https://www.youtube.com/watch?v=

Assignment 9

The 5 people interviewed have been well informed of my GatorRiderz idea. They are people just on the cusp of being potential customers.

Mark: "That sounds ideal, it really does. However, I don't see how it may be much use to me. I live on campus and if I really need to get somewhere I just walk or have my friends take me. It really isn't that big a deal for me. I am very a very structural person so you will almost never catch me being late anywhere unless I want to be."

Tina: "I take my car everywhere I need to go to non-campus relate. You are never gonna see me on a bike in downtown when I don't need to."

Morgan: It's not a good idea for me. I already have a bike. I don't need another one that isn't really mine. The idea of parking it at a predetermined spot isn't as efficient as me parking my bike anywhere with a chain.

Steve: "That's just weird, touching other peoples seats? No way. I'm hesitant with the bus, but an actual bike? Nope, sorry. I'd honestly just split an Uber."

Rose: "I would totally use it if I lived on campus and need to take groceries to my dorm and stuff like that. I know how this city works from the three years I've lived here, you need a car to be the most efficient and I already have one. So thank you, but no thank you."

Table 

Inside the Boundary    

• Who is in- people who don't have a car and live somewhat close to campus
• What the need is- convenient last minute means to get from A to B
• Why need exists- Gainesville is a cesspool of people with different ways of living. Some like to walk but others may prefer to bike. This would give the option to at least choose. 

Outside the Boundary

• Who is not- people who are already used to the ambiance of Gainesville and feel like they don't need such a service. 
• What the need is not- convenient to the people that already fulfill this need by some other means
• Alternative explanations- For the way the city is structured and such, there really isn't a need for another source of transport, even if it may deem ideal for some students and residents of Gainesville. 

Summary:

So in conclusion, not everyone would think this idea will suit them. In my opinion, that is definitely ok. The purpose of the service is to be convenient, not demanding. If people prefer to do what they have been doing since day one then they are more than welcome to do so. However, I believe the people that this service is best for will indeed make a positive impact on the community as a whole. 

Assignment 8

This would be the final product overview if I was ready to market it all around Gainesville.



The bikes would be called GatorRiderz

All GatorRiderz bikes would have a station in the most popular bus stops all around Gainesville.
There would be an application to set up payments for the bicycles, check the availability of both bikes and parking spaces at each station. There would also be a service at your local pharmacy to pay the service cash if one does not have a card to link with the GatorRiderz account.

Pricing will go as shows:

$20.00 for 10-mile access
$30.00 for 20-mile access
$50.00 for 40-mile access

You may also charge for shorter fares based on the algorithms on the app and the general destination you would like to go to.

Student discounts will be applied as well with verification through UNIDAYS.

Lastly, there will be a points system that will make you eligible for discounts the more you use GatorRiderz.

Thank you for your attention.

Assignment 7

1) I would like to take advantage of the many citizens who do not have means of personal transportation and have to constantly rely on the bus. It would be ideal for a public bicycle rental system was implemented throughout the small city. This would be a more eco-friendly method as well as a relief from the worry of whether one has missed the bus or not.

2)
The who: All citizens of Gainesville.
The what: They are restricted to use the RTS to get to work, class, etc.
The why: There are buses that go off route and veer off from one's final destination.

3) Hypothesis:

I believe this service would be ideal for everyone living in Gainesville, not just students.
4)

Jose is a student in his second year at the University of Florida. He currently resides in at Cabana Beach. I have just explained the concept of my idea.

"Oh yes, I am actually familiar with this concept. Those public bikes are everywhere in New York City. For someone like me who doesn't have a car and need to get to places at a faster pace than the bus, this would be very cool to see implemented here in Gainesville.

Me: How often would you use it then?

Jose: "Literally all the time if there was a station nearby. There's a ballpark I always go to and I'd prefer to bike rather than to walk. Anywhere else would be groceries at the quick shop for a light load I could carry in a basket the bike hopefully provides. They have baskets in New York."

Daniel is a student at the University of Florida. He is a freshman living on campus.

"Most definitely. I have a car, but to take it out all the time is such a hassle, especially if all I want to do is visit a friend that lives off campus. Uber be too expensive sometimes haha.

Where would they be most convenient for you?

Daniel: "Probably by the bus stops would be the most ideal place".

Mikey is a 41 year old lower classed citizen I met near Newberry Road. He works at one of the stores in the mall.

Mikey: "I do have a car, but I live paycheck to paycheck so most of the times I use the bus to go to work. Rent is so expensive as it is and every penny counts. Your idea would be cool if there was an inexpensive method to pay for the bike rentals. It would be my go-to use of transport since I live close to my job.

Marcella works on Archer road and lives in Newberry. She goes to Santa Fe.

Marcella: "I'm currently saving for a car, but with classes and everything it's not looking so hot. I take the bus to go everywhere, and Archer is the only place I could find a job." Sometimes I'm late to work because of the bus drop off locations. It's weird, it drops relatively close to my job but its another 20 min walk. The biking system could work for me, however, I would have to see if it would be worth it with the route I currently take.

Joseph is a homeless man who lives on Archer Road. He is a retired vet with minimum funds.

"That would actually be fantastic. If I can use a public bike instead of the bus, I don't have to deal with people looking at me weird. I do not know how I would pay for a service if I don't have a lot of funds, but when I do it would be my prime way to get around the city."

5) Summary

In conclusion, the five people I interviewed were pretty confident they would use such a service. Each of them had their own little dilemmas and living situations, so it's hard to decipher how the final product would be truly beneficial to them if it is all just abstract. I learned that there is more to this development than just the simple idea and construction. Payment of the service has to be thought as well as the placement of stations, rental time periods, accessibility, etc. It is all a work in progress, but it would be a great start.

Assignment 6

Asset Bubble (Economic)
Reference: https://www.thebalance.com/asset-bubble-causes-examples-and-how-to-protect-yourself-3305908

I found this interesting article about the growing number of asset bubbles appearing in our economy. Just like Snapchat going public in 2016 and the rise of Bitcoin in 2017, new companies that are open to being invested in typically increasing price that predicts for a big selloff if sold at its peak.

I believe an opportunity may arise if one may invest wisely in an asset bubble company and would make a profit if only investing for a short period of time.

The "customer" or better yet the one that may profit from this enlightenment of these asset bubbles are maybe people with free time and some extra money to invest. This opportunity may be relatively difficult to exploit due to the tediousness it requires.

Some people might not see this opportunity at first glance because most are skeptical with the stock market, to begin with, therefore will not invest in the time to do so.

Oil Production's Effect on the Economy
Reference: https://commercial.jpmorganchase.com/pages/commercial-banking/executive-connect/oil-effect-economy-text

This article is about how the surplus of oil supply affecting the global economy of oil.

I believe an opportunity of investing in oil companies may deem a great asset if done so wisely. The customer would be the one benefitting from the oversupply. This opportunity is relatively difficult to exploit because not many are experienced with understanding the market.

I formed the belief of people investing in the oil market due to its increase in supply. With this information, investors may attain profits for their contributions.

Influencer Marketing is Evolving (Regulatory)
Reference: https://www.quicksprout.com/2018/05/21/the-top-10-social-media-trends-of-2018/

The whole article is about different ways people can benefit through social media today. The one I want to address is the one claiming that advertisements can be done with anyone with a popular enough stature on social media.

I believe there is an opportunity to thrive by working with multiple companies, using one's platform in order to get their product more attention.

The people benefiting are the customers interested in the product, the advertisers potentially getting paid, and the company itself for cheap advertisement. 

I believe this is a relatively easy opportunity to foresee because it requires little effort.

Someone may not find this opportunity appealing because it may sound redundant at first and possibly annoying, however, if done right and consistently it may be worth it.

PTC Smartly Readies Factories For Their Digital Transformation
Reference: https://www.forbes.com/sites/jonmarkman/2019/01/25/ptc-smartly-readies-factories-for-their-digital-transformation/#701ca6dd2025

The article is about there being a new market of employers with the digital age among us.

There are many jobs being replaced by machines. Why not learn how to fix the machines that people are being replaced with? The opportunity is all about investing time to seasoned workers who are unfamiliar with today's digital age and give them the opportunity to shine and prove themselves by potentially giving them another job.

This opportunity most benefits people looking to work. The idea is that third-party companies are hired to teach common folk how to work within the digital age of the working class.

This may be a relatively easy task for some and difficult for others due to the clientele the concept is built for.

Someone may not find the opportunity right away due to the work it requires, but I believe it would be ideal for today's working class.

Assignment 5

1) Most CEOs say their companies are trying hard to attract ‘Gen Z'

https://infoweb-newsbank-com.lp.hscl.ufl.edu/apps/news/document-view?p=WORLDNEWS&t=pubname%3AMIHB%21Miami%2BHerald%252C%2BThe%2B%2528FL%2529/year%3A2019%212019/mody%3A0118%21January%2B18&f=advanced&action=browse&format=text&docref=news/171078E970B19B50

Top executives of various companies are looking to hire potential Generation Z employees. The reason for this are the differng menatlities of the young generation compared to seasoned executives. 

The problem is that these companies are having a hard time with this due to most companies lack os technology, something Generation Z cannot feel comfortable without. Potential outsourcing can be done for the fascilitation of proper recruitment. 

Many companies have this problem. Examples include president of Ocean Bank and presdient of the Mourning Family Foundation. 

2) Opa-locka - City repossesses former commissioner's wheelchair-accessible truck

https://infoweb-newsbank-com.lp.hscl.ufl.edu/apps/news/document-view?p=WORLDNEWS&t=pubname%3AMIHB%21Miami%2BHerald%252C%2BThe%2B%2528FL%2529/year%3A2018%212018/mody%3A1225%21December%2B25&sort=YMD_date%3AD&maxresults=20&f=advanced&format=text&val-base-0=how%20&fld-base-0=alltext&docref=news/1708C202C31F6870

A senior disabled citizen had his only means of transportation removed from his possession by the city. 

The problem is that this car was his only means of transportation due to his disability. The opportunity of hiring personnal assistants may be useful here.

Senior citizens who rely on special transportation like this vehicle to him needs other means of travel in case an incident like this occurs. 

3) Panama City has picked up 20 years worth of debris after Hurricane Michael. They’re still not finished.

https://www.gainesville.com/news/20190109/panama-city-has-picked-up-20-years-worth-of-debris-after-hurricane-michael-theyre-still-not-finished

The article is describing the magnitude of the destructio of Hurricane Michael

The problem is that there is a lot of debris to take care of. A service to hep clean up debris may be a prosperous opportunity. 

The citizens of Panama City have this problem. 

4) Apparent tornado touches down in Lake County, no reported deaths

https://www.gainesville.com/news/20190124/apparent-tornado-touches-down-in-lake-county-no-reported-deaths

The article is telling about a tornado that hit Lake County unexpectedly. 

The problem is that it was unexpected. Better team to check weather patterns may be a good opporunity. 

The owners of the destroyed property have to deal with the problem. 

5)Flat ‘mating’ a big rental problem

https://infoweb-newsbank-com.lp.hscl.ufl.edu/apps/news/document-view?p=WORLDNEWS&t=&sort=YMD_date%3AD&page=3&fld-base-0=alltext&maxresults=20&val-base-0=problem&docref=news/171207CE59BE7828

The article uses a very dramatic metaphor to emphasize the millenial housing problem in reflection of today's economy.

The problem is that millenials cannot pay rent and therefore have to rely on friends in order to have a roof over their heads. Giving millenials jobs to maintain apartments they can live in may be a good opportunity. 

The problem is affecting broke millenials. 

Assignment 4

For college students living in dorm rooms and apartments close to campus without personal vehicles, the access to groceries is a true burden to plan. Having to rely upon on friends and roommates for rides to a grocery store can be both inconvenient to you and to the person you are putting the burden on. Sure there is the bus, but having to carry 10 plus bags on a bus trip that doesn't take you directly to your doorstep is extremely uncomfortable. This is why most students who A. are too shy to ask others for help and B. who actually DO primarily take the bus to get to places either tough it out for a couple days or decide to mainly eat out. Both of these options are not ideal for reasons of health and one's bank account.

A complex, but very simple solution may ease this dilemma almost every college student has with brevity. An application acting in the form of an "Uber Eats" but for groceries may be the solution. The concept that separates this app from its contemporary grocery deliverers is that people doing the delivery are only allowed to deliver if they themselves are already in the stores doing groceries of their own. This will deviate deliverers from actually having to leave their current setting in order to please a customer that would be inconvenient to the deliverer.

The whole notion of this concept is for it to be 360 degrees of convenience. If they choose to be activated, a customer from home may summon the deliverer with their list and pay in-app for a small convenience fee for each item. The fee will give incentive for the deliverer to do his part. Below are different perspectives from three random students I gathered regarding the gravity of this need and what they thought about if such a service existed. The introduction of each interview was removed in order to eliminate redundancy and irrelevant fillers.

Me: Okay Dave, so do you currently live in a dorm or off campus?

Dave: I live in Hume.

Me: Okay so that's a pretty long way from Publix.

Dave: Yea I usually just go to the shops on campus but I try not to go because they can get really expensive for no reason.

Me: About how much is the most common item you get?

Dave: Its expensive in terms of the accumulation of things. Since there's never any discounts, you never really save or anything. I think it's the schools one of many methods to flush out money from us poor college students.

Me: Yes, one can agree to that. Would you prefer to go to say a Publix or Aldi and why?

Dave: Well for starters it would be A LOT cheaper if I bought stuff in bulk from there, even though Publix is still kinda expensive, the quality and diversity of products are quite superb compared with what I have to resort to.

Me: So do you ever go shopping at any major supermarket?

Dave: It depends, I actually recently went but I don't see myself going again until next month. Since I don't have a car it's always a hassle to get from to Publix just so I can walk some miles carrying all those bags. I would take the bus, but they take so long and I have to get my homework done.

Me: What about your friends, do you think they can help?

Dave: All my friends live in dorms just like me, we all experience the same problem.

Me: Okay, it's great that I met you because I want to get your input on a hypothetical product I've been thinking about. The name is a work in progress, but what if you can track people who choose to be tracked in real time during their own shopping hours. These people would ideally have means of personal transportation. What do you think of the idea of being able to hit them up, ask for your groceries and charge you a small fee for each item they deliver to your dorm room.

Dave: That already exists with Amazon and Publix right?

Me: Yes, still these would be struggling students just like you would just happen to have a car. This way, you wouldn't have to find a means to get to and back from grocery shopping without burdening your day.

Dave: I mean sure if you put it like that, then I agree that would be ideal. I just gotta test it out for myself and see.

Me: Haha it's a work in progress but you will see it if it ever gets out there. Thanks for your input.

Dave: Alright bet.

Interview 2

Brianna: I live off campus. I have a car.

Me: How often do you use your car throughout the week?

Brianna: Everyday. Freshman year I didn't really need to because I lived in the dorms. Sophomore year is when I moved out of the dorms and made the mistake of actually getting a parking decal. After realizing it was not worth the money, I stopped getting the decal. Now I mainly use my car for the commute my job.

Me: So I can assume you also use your car for personal errands like grocery shopping and what not.

Brianna: Yea that seems about right.

Me: Okay so two related questions. When you lived in the dorms how convenient or inconvenient was it for you to attain groceries your freshman year in comparison to now and if you can help other students in the same predicament you were in for some time, would you?

Brianna: It was pretty inconvenient in regards to more so parking rather than the actual commute. I wouldn't want to take my car out much because of it, however, in regards to grocery shopping, I had to take my car. There was no way I was going to take the bus. The answer to the other question solely depends on how exactly I would help people I do not know when I myself was struggling.

This is when I explain my concept to Brianna

Brianna: I mean its a cute concept, but I would have to be greatly motivated to do that. I understand I would already be there, but if it was a burden to find a specific item, I wouldn't have the patience for it. Granted I would agree to it, but it would be nice to actually see the list first and also know where the guy or girl lives. I'm not going to say The Ridge or Woodlands when I lived on campus.

Me: What if you still started using it now with your current apartment?

Brianna: Again, depends on where I am going.

Me: Thank you for your time, Brianna.

Brianna: For sure.

Interview 3: Miriam lives off campus and is currently lives off campus but with no car. Her main means of transportation is taking the 12 RTS bus. I've already explained the grocery delivery idea.

Miriam: That would actually be pretty ideal if there was that type of service going around. I just think there are already so many options out there that use similar methods. Then again I see how the service is geared more towards students.

Me: Yes that was the idea. So just to confirm, you do see yourself using a service like this if it existed?

Miriam: I would definitely give it a try. I have no car for deliveries, but I hate taking the bus or asking my roommates when I need certain groceries last minute.

Me: Well if and when you do get a car, look out for the app for a side hustle if you need another one (Miriam briefly explained she has a job at one of the stores in Butler Plaza.)

Miriam: Will do!

Reflection

Dave, Brianna, and Miriam all exposed the potential flaws to the idea of a student-oriented grocery delivery system. The similarities of their concerns I mostly noticed was the questioning incentive the delivery driver would receive and if the job itself was worth the struggle. I learned that this service may possibly have true potential if the service was used ethically. The aspect that would make or break any product is its consumer use.

Summary:

My original intent of this product was for it to be used by anyone. After my interview with Miriam however, it was made clear to me only students would use this hypothetical service. From the data gathered that of those interviewed, I believe the layout is much closer to a finished product if started now than before. Entrepreneurs in any field should be able to adapt to any customer feedback thrown at them. This "trade-off" would make the overall experience of the product and its customers more satisfying to use.

Assignment 3

When I was a lot younger, my parents were very hesitant to the amount of cash they would give me. They did not believe in allowances and whatever I wanted I had to ask them for it. If they did not approve I would not receive the candy or videogame I wanted. My mothers' exact words were always "If you want something, you are going to have to work for it". I grew plenty tired of the phrase but eventually, it occurred to me it would be my only option to do.

I saved up money for two weeks (around $25 dollars) by means of my grandma and uncle. I told my mother to take me to the local Cosco in our area so I can spend the money I collected. I came out with a big bundle of assorted candies of a whopping 50 count all for 20 dollars. When my mother what all that candy was for, all I said was that it was for a project.

I sold each candy for a dollar at my middle school. I was known as the plug for everyone who felt the need to satisfy their sweet tooth. In only one week, I earned my money back and made a profit of 30 dollars. I repeated this little hustle until I was caught by the school security. Students were not allowed to sell items of interest to other students, especially on a great inventory. My parents, unaware of my actions, were called into to the office to discuss my actions. Luckily, I caught a break because it was nearing the school year, and it would make no sense to punish a student so great when it was my first "offense". My mother told the principle she would handle me when we arrived home.

That evening, after much anticipation, my mother came into my room and told me something I would keep to this day: "Don't get caught next time." Surprised at her response, I looked at her in awe as she followed with the question "So how much money have you REALLY been hiding from me."

Second Part of Assignment

Truthfully, the only reason why I enrolled in ENT3003 was that it was a mandatory class for all Innovation Academy students. However, despite the reason why I am in this class, the best thing to do is to learn as much as possible for it may deem beneficial for my future career paths. The more knowledge I attain, the easier it will be to digest the different aspects of the world we live and from that, make it a better place.

2A: Bug List

The unexpected weather has left me with an unprepared wardrobe occasionally.

- Florida weather tends to have a warm humid climate so I have light clothing in my closet.

There is a loud screeching noise coming from the engine everytime I start.

-Rubber in the belts do not do well in the cold weather

I have to turn the ignition key a couple of times before I can start my car after I pass halfway through my gas tank.

-Possibly due to the lack of replacement spark plugs.

I am struggling to receive the financial aid I am entitled to.

-I failed to meet the UF deadline for financial aid when I was really abiding by the FAFSA deadline.

The traffic is ridiculous this time of the semester for the bus.

-Everyone is not accustomed to the beginning of the new semester

I forgot my lunch in the fridge for the day.

- My lunch was not in plain sight.

I have to go home to change from comfortable clothing to work clothing every day.

-My job entails a business casual attire.

I sat in the left-handed seat (I am right handed) after the lecture for one of my classes at Weimer Hall started.

- I was ignorant to the seat I placed myself in.

My headphones fall off every time I put on my hoodie walking to class.

- My wireless headphones are somewhat bulky compared to other models

There are few healthy options to eat after 10 pm

-It is late, there are not many options.

My iPhone reset and deleted all my storage midday. Had to go home and reinstall everything. 

-There was a glitch in the software for my iPhone

I forgot to unfreeze my dinner for when I got home.

-I was attending to another ordeal.

I purchased the wrong textbook package from McGraw -Hill for one of my classes.

-I was unaware you had to purchase the product through the school and not on your own.

Every day I need to wake up earlier than I am accustomed to.

-Major pet peeve due to demanding job hours and early 8:30 AM classes.

My roommate has two huskies so all they're hair gets on most of my clothing no matter how much I try to avoid it.

-He has dogs that are part of his family.

I ran out of pasta sauce for my spaghetti.

-Did not put it down on the grocery list

My leather shoes got scraped on my way to class.

-The large rock on the side of the road was camouflaged with the pavement

I left my coffee thermos in another classroom.

- I was in a hurry to get to my job

I forgot to put gas before my early commute to work.

- I found myself too tired to pump gas in after I left work

I left my car and apartment keys in my hometown (6 hours away).

- Had not placed my keys in my bag like the rest of my personal items

The challenge of having to come up with this list of "bugs" that were brought to my attention for the past three days was fairly not that difficult. All the listed items were contrived of me jotting them down every time I noticed the bug, which made it easier to organize for this current blog. Granted I did have some conceptual trouble of figuring out why these bugs happened to be in my life, however, they were no real issue. 

test II

PT 2

TEST

THIS IS A STRAIGHT UP TEST