Assignment 9

The 5 people interviewed have been well informed of my GatorRiderz idea. They are people just on the cusp of being potential customers.

Mark: "That sounds ideal, it really does. However, I don't see how it may be much use to me. I live on campus and if I really need to get somewhere I just walk or have my friends take me. It really isn't that big a deal for me. I am very a very structural person so you will almost never catch me being late anywhere unless I want to be."

Tina: "I take my car everywhere I need to go to non-campus relate. You are never gonna see me on a bike in downtown when I don't need to."

Morgan: It's not a good idea for me. I already have a bike. I don't need another one that isn't really mine. The idea of parking it at a predetermined spot isn't as efficient as me parking my bike anywhere with a chain.

Steve: "That's just weird, touching other peoples seats? No way. I'm hesitant with the bus, but an actual bike? Nope, sorry. I'd honestly just split an Uber."

Rose: "I would totally use it if I lived on campus and need to take groceries to my dorm and stuff like that. I know how this city works from the three years I've lived here, you need a car to be the most efficient and I already have one. So thank you, but no thank you."

Table 

Inside the Boundary    

• Who is in- people who don't have a car and live somewhat close to campus
• What the need is- convenient last minute means to get from A to B
• Why need exists- Gainesville is a cesspool of people with different ways of living. Some like to walk but others may prefer to bike. This would give the option to at least choose. 

Outside the Boundary

• Who is not- people who are already used to the ambiance of Gainesville and feel like they don't need such a service. 
• What the need is not- convenient to the people that already fulfill this need by some other means
• Alternative explanations- For the way the city is structured and such, there really isn't a need for another source of transport, even if it may deem ideal for some students and residents of Gainesville. 

Summary:

So in conclusion, not everyone would think this idea will suit them. In my opinion, that is definitely ok. The purpose of the service is to be convenient, not demanding. If people prefer to do what they have been doing since day one then they are more than welcome to do so. However, I believe the people that this service is best for will indeed make a positive impact on the community as a whole.